The Forever Real Estate Brand
The more consumers recognize and respect a real estate brand- and the brokerages that bear its name- as representing their needs forever, the more significant meaning will be placed on the concept of a "real estate agent for life".

To create lasting, forever value within a brand or brokerage means doing a whole lot more. Specifically, we must persuade consumers that our culture is an extension of the forever concept and, as trusted advisors, we extend value, skills and advice not only before or after a transaction, but also throughout a client's entire life.

As one of the most trusted corporate brands in the world, Berkshire Hathaway is forever identified with wealth and enduring success. Branding, positioning and marketing properties is our expertise. We are committed to providing the highest level of service with integrity and discretion at our core. Collaborating to design a program that will take your business to the next level is our passion.

Berkshire Hathaway HomeServices California Properties focuses on culture enhancement. It’s a collaborative culture, everyone has a say. We have implemented things for the entire organization to give input all of the time. Our employees have a sense of pride belonging to this organization. “What I enjoy and appreciate about working at Berkshire Hathaway is that the company values are true and real,” Our company culture is comprised of individuals that recognize the value in giving back; especially to one another. “Great company cultures don’t happen by accident.

They happen because leaders understand how to create excellent working environments, and how to make everyone share the same mission,” says Jason Feifer, editor in chief of Entrepreneur magazine.

Marketing Is a Digital Reimagining of an Enduring Brand.

“We will always find inspiration in the ideals of trust, integrity, stability and longevity, which are the core values of Berkshire Hathaway,” says Gino Blefari, network president and chief executive officer. “Berkshire Hathaway HomeServices is the ‘forever brand‘ because endurance is the cornerstone of our legacy.”

When marketing worldwide, this core values-first philosophy translates into an emphasis on meaningful storytelling and narratives that evolve with real estate customers as they encounter life’s triumphs and challenges. “Essentially, we’re leveraging a new approach to value creation,” says Chris Stuart, chief operating officer of Berkshire Hathaway HomeServices. “Our marketing initiatives constantly reimagine our immense brand value relative to the wants and needs of network agents and the clients they serve.”

Equipped with the finest tools and technology, we'll guide you through the real estate transaction, every step of the way.

Berkshire Hathaway HomeServices California properties offer robust tools, resources and benefits. Our associated agents gain access to Berkshire Hathaway HomeServices’ active referral and relocation networks, and its “FOREVER Cloud” technology suite, a powerful source for lead generation, marketing support, social media, video production/distribution and more. Berkshire Hathaway HomeServices has aligned with Salesforce to deliver world-class technology support to its network members far into the future.

Our company cares about the environment, so we transitioned to paperless transactions with SkySlope. SkySlope’s versatile platform allows your agents to seamlessly complete transactions digitally.

Berkshire Hathaway HomeServices California Properties understands the importance of a stress-free transition when experienced Sales Executives change brokerages. We will design a custom Transition Plan, an organized system that ensures your business continues without missing a beat. You are our most important asset and we are committed to your success!

All Berkshire Hathaway HomeServices Sales Executives complete a comprehensive in-house training program after obtaining their real estate license. However, training does not stop there. Our Education Department continues providing regular in-person trainings, sharing informative emails and offering webinars; to make sure our Sales Executives are refreshed on basic sales information and techniques, as well as on the latest trends, tools and technology.

Experienced Office Leaders are available 7 days a week and Marketing & Technology Coordinators, Monday – Friday in your office.